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The 30 Percent Podcast

The 30 Percent Podcast

The 30 Percent Podcast 178 Episodes Jul 23, 2026

The 30 Percent Podcast focuses on the Kenyan music industry, named after the statistic that 30-40% of music played on Kenyan radio is Kenyan. The show aims to increase this percentage and discusses global music industry trends from the perspective of two music producers based in Kenya.

Episodes

Episode 191 | The PBC
Episode 191 | The PBC Jul 23, 2026 01:13:08 We begin the episode with a recap of our Spotify Greasy Tunes Live show (8:50). After that, we have a conversation guided by entertainment journalist Claris Khalayi about albums and their relevance in todays music scene (15:10) which leads to a conversation about the importance of digital marketing (34:00). We then wrap up the episode with new music releases and our pick of the week (54:52). Intro
Episode 190 | Name and Shame
Episode 190 | Name and Shame Jul 16, 2026 01:06:22 We begin with an update on the upcoming live show with Spotify Greasy Tunes (15:18), then an update on the ongoing CMO drama with KAMP and the Recording Industry of Kenya (RIKE) clapping back at KECOBO after their accusations (18:30). After that, another update on AI, as a new labeling system is proposed for songs made with it (29:20), then a review of music that came out this week (42:12). Intro:
Episode 189 | Alternative Lil Broism
Episode 189 | Alternative Lil Broism Jul 9, 2026 01:13:29 We begin the episode with a recap of Savinnah's listening party at the Purple Onion, leading to a conversation about alternative music and how to make it successful (17:27), Next The CMOs are fighting again. KECOBO strips KAMP of their right to collect royalties after they were accused of misusing artist royalties and Afam has a theory that may explain why (37:38). We then wrap up the episode
Episode 188 | The Broken Hearts Club
Episode 188 | The Broken Hearts Club Jul 2, 2026 01:12:22 We begin the episode with a recap of the Celebrity Fight Night we attended (3:33), leading to a conversation about artists pivoting to other businesses to make money (16:05). Next, SUNO is paying grants to artists, but should artists give up their rights for the opportunity? (34:19). After that, we go through the week's music releases (50:31).Intro: Teekvy - "WHOAMI" produced by Bent
Episode 187 | Umami
Episode 187 | Umami Jun 25, 2026 01:11:59 We begin this episode with a conversation ignited by Mbarathi, a sound engineer in the Kenyan Music Scene, who talked on artists skipping the process, putting optics over development (13:19), then, you can now check if your music is being used to train AI using AI Watchdog (37:32), and finally we wrap up the episode with new music reviews (46:25) and a special announcement! (1:03:48).Intro: GTB Em
Episode 186 | The Run Pun Pod
Episode 186 | The Run Pun Pod Jun 18, 2026 01:09:43 We begin today's episode with a recap of We Are Nubia & Cruel Santino at the Jameson Hangout Nairobi Event that Afam was out for (11:20) which leads into a conversation about artists managing other artists (21:37). Next, we talk about the artists not caring about their music releases (36:28), and then wrap up the episode with new music reviews (46:53).Intro: Keemlyf - "In Love" produced by MP Jazb
Episode 185 | Love and Yearning
Episode 185 | Love and Yearning Jun 11, 2026 01:10:44 We begin the episode talking about our experiences at Blankets and Wine over the weekend breaking down some of the things that went well, as well as what we feel could improve (6:11). Next following Nikita Kering's appearance on Mic Cheque, we talk about the pitfalls of child stars and being in the public light early (32:29), then we talk about new music that was released this week (49:51). In
Episode 184 | Millennial Bonanza
Episode 184 | Millennial Bonanza Jun 4, 2026 01:09:32 We begin this episode with some shows Afam attended, leading to a conversation about artist development, and when it should stop (4:18), Next, Fathermoh is suing his label Black Market records for 87 Million (14:02). Following that, we talk about Spotify teaming up with UMG to allow Users to create AI covers and remixes on their platform (33:14), and then we discuss the KULTURE show that took plac
Episode 183 | Bums on Seats (with Muthoni Drummer Queen)
Episode 183 | Bums on Seats (with Muthoni Drummer Queen) May 28, 2026 01:45:44 To commence our shift into video episodes, we sit down with Muthoni Drummer Queen, the artist and visionary behind the cultural staple festival, Blankets & Wine. Bringing 17 years of experience in curating the culture, Muthoni breaks down exactly who Blankets & Wine was originally built for and how Kenyan tastes have matured over nearly two decades. We look ahead at what’s next for the region's li
Episode 182 | Business at the Top, Party at the Bottom
Episode 182 | Business at the Top, Party at the Bottom May 20, 2026 01:15:06 We begin today's episode by talking about We are Nubia and Xenia's new snippet (7:01), next, an announcement about the podcast (15:53). After that, Bien came under fire for his appearance at the African Forward Concert during President Macron’s visit to Kenya (23:37), then we talk about new music releases (55:47). Intro: Jovie Jovv - "Gwangi Freestyle" produced by LemarioPick of the Week: Sabbiti
Episode 181 | Peak Music Value
Episode 181 | Peak Music Value May 13, 2026 00:54:22 Today's episode begins with a conversation on longevity in music, and what it takes to remain at the top (6:46), then, is music discovery on social media today better than the older discovery channels? (19:28). Next, Spotify has begun rolling out verification for artists on their platform (41:00), and Finally, we wrap the episode up with a review of some music that was released recently (43:43
Episode 180 | Kenya is not a Slouch
Episode 180 | Kenya is not a Slouch May 6, 2026 00:59:22 We begin the 180th episode with with a recap of Afams experience at the Rituals show at Covo Nairobi, as well as Hildah Watiri's listening party (4:00). We then talk about Ongeza Volume's The Set List event that we attended (24:16). Then onto some news, Grammy president Panos Panay will be visiting Kenya to talk with the government about Kenya's potential hosting of the African Grammy's (31:19), a

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